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Sponsoring and partnerships

Top start for the Vendée Globe with Maître CoQ

08/11/2020
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As a major player in sailing for many years, Maître CoQ has maintained a strong link with the world of the sea and confirms with this new commitment its passion for ocean racing.

A desire to create a long-lasting partnership which took on its full meaning when meeting Yannick Bestaven: they share a spirit of innovation and enterprise as well as a deep attachment to surpassing oneself and the desire to succeed. Above all a professional skipper, Yannick is also an entrepreneur and engineer: in 2009 he co-founded WATT & SEA and is the co-inventor of the hydro-generator installed today on most racing and pleasure boats.

The company’s return to sailing sponsorship enables him to ensure the continuity of a highly unifying corporate project internally. Anchored in the Vendée, the area and its population live and vibrate to the rhythm of the Vendée Globe every 4 years. For the third time, Maître CoQ is embarking its employees on an extraordinary adventure: a single-handed, non-stop round-the-world race. Internally, the project fascinates, unites and engages as much as it serves the brand’s notoriety and image.

The video of Yannick Bestaven’s start of the 2020 Vendée Globe:

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