With its industrial and commercial leadership built on the poultry business sector, the LDC Group has seized the opportunity to develop a complementary and growth-enhancing business: delicatessen-type products.
Born in 1994 from successive acquisitions, including that of Marie in 2009, the convenience food division is a real development pole for the Group. The capacity for innovation, high-performance industrial and logistics tools and brand positioning enable the Convenience Food Division to differentiate itself in a particularly competitive market, by being No.1 in France for ready meals and Asian products and No.2 for sandwiches, quiches and pizzas.
The Convenience Food Division offers a wide range of products such as ready meals, pizzas, pancakes and biscuits, exotic dishes and sandwiches, both fresh and frozen, which it markets through its own brands or on behalf of private labels.
Thanks to the acquisition of MARIE in 2009, the Division owns the best brand across fresh and frozen deli departments.
The TRADITIONS d’ASIE brand is a leader in the exotic specialities sector.
Consumers are familiar with the REGALETTE brand for its pancake and biscuit
Equipped with high-performance industrial tools, the Convenience Food Division strives to meet the growing expectations of consumers in terms of food safety, quality and innovation. The ability to innovate in particular, and the positioning of the brands, allow the Division to differentiate itself and gain recognition from retail chains in a particularly competitive market.
This strategy is supported by the people who work within the company as well as by an investment policy designed to improve the industrial performance of all production sites.
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