The story behind our poultry division starts with the creation of the Group in 1968. Its original activity was slaughtering poultry. Since its founding, this activity has evolved to included butchering and the manufacture of processed productions. Before becoming a European operator, the LDC Group decided to become a key player on the French market, then catering and processing market in order to win back imports (nearly 1 out of every 2 chickens consumed in France is imported).
This is why our Group has chosen to follow a strategy of sustained external growth over the last few years. These acquisitions have enabled the LDC Group to be represented in every major French poultry production region and to market regional brands that are very well known and appreciated by consumers. Historically originating from the Pays de Loire region, our Group has always maintained a strong foothold there. It is now present in all the major French poultry regions such as Burgundy, Brittany, Normandy, Aquitaine and the Hauts de France.
This geographical distribution allows us to ensure a complete national coverage and to have the capacity to deliver to all our customers in a very short period of time.
Through its mix of products and mix of clients, the LDC Group is now a key reference in the fresh foods sector. As with most poultry companies, LDC began by marketing sliced poultry and then the shelves were occupied by ready-to-cook (RTC) poultry before the poultry cuts appeared. The LDC Group then invested heavily at the beginning of the 1990s to become a key operator on the breaded chicken product market. In 1998, LDC positioned itself in the dynamic sector of self-service cold meats by developing a complete range of poultry-based cold meats in order to be able to respond to the promising growth of this market. The development of a so-called “poultry snack” offer enabled LDC to position itself on the rapidly growing ready-meals market, similar in many ways to fast food or take-aways. Poultry had all the assets to drive its development through the Group’s brands. It is an affordable meat, easy to cool, and is eaten in every country in the world. Poultry is buoyed up by new eating habits in terms of dietetics, balanced consumption, slimming consumption, which make it an extremely modern product. New requirements are born out of changing lifestyles. By combining the essential qualities desired by consumers: practicality, freshness, flavour, choice, safety, naturalness, LDC’s fresh poultry products anticipate these new expectations. Through its diversity and the quality of its products, the LDC Group’s offer is perfectly in line with the demand of modern consumers who are showing increasing concern for food safety and an increasingly marked preference for processed products.
Le Gaulois, French and popular:
For almost 40 years, Le Gaulois products have been offering poultry that is 100% hatched, reared and prepared in France. Plenty of reasons to enjoy many more delicious meals and moments! Relying on a 100% French industry with farmers who are committed to quality, Le Gaulois accompanies you from day-to-day with a wide variety of safe, healthy and tasty products. Poultry cuts, cordon bleu and preserved gizzards to chicken skewers provide consumers with plenty of choice! Traceability, plant-based feed, reduced fat and salt content … make it possible to combine pleasure with a balanced diet. And this is how Le Gaulois, 100% French, is able to guarantee quite simply great flavour and enjoyable moments.
Maître Coq, the inspired poulterer:
Maître Coq celebrated its 50th anniversary in 2019. Behind the brand, more than 2000 employees and hundreds of farmers work each day in western and central France to rear and prepare quality poultry. Their actions are based on 3 key principles: fed well, reared well and prepared well. The brand is constantly innovating by offering products that respond to changing lifestyles: more flavour, more practical, more service-oriented, Maître Coq draws inspiration from its experiences to reinvent daily poultry pleasures.
LDC’s success its intimately linked with that of its partner farmers. They have always known how to stand out on the market by focussing on traditional farming methods. A strategy that is difficult to maintain, but which has been successful, particularly during recent food crises. For LDC Group’s heritage brands, quality, transparency and traceability have always been an integral part of our farming and processing methods.
LDC is the leader on the certified poultry market. The Group started with the first three French labels and AOC (Controlled Designation of Origin) to establish its reputation (farm poultry from Loué, poultry from the Landes and poultry from Bresse) before moving on to regional labels with a strong reputation. These brands are firmly anchored in the French terroir and promote a regional specificity. They are identified by the Label Rouge and an A.O.C. (Controlled Designation of Origin). The Label Rouge is a sign of superior quality, recognition issued by the French Ministry of Agriculture. This purely French specificity is recognised in Europe. With the Loué (leading Label Rouge brand), Landes (second production area for Label Rouge), Bresse (Controlled Designation of Origin), Ardèche, Brittany, Auvergne, Burgundy, Normandy, Gascony, Hauts-de-France brands and its organic brands, LDC has been able to develop its reputation by capitalising on the production of superior quality poultry ensuring the guarantees that are so sought after by the consumer.
In each production area, regional poultry brands with a strong reputation BRESSE, LANDES, ARDECHE, BRITTANY, BURGUNDY, NORMANDY, GASCOGNE, JANZE, AUVERGNE, VENDEE, HAUTS-DE-FRANCE and organic brands enable us to better meet the expectations of consumers and different distribution channels (catering, traditional trade).
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